NaSA GOddard’s contribution to Launch America

Role: Lead producer, video editor, and social media management

NASA Goddard Space Flight Center manages the Space Network, which allows spacecraft and astronauts to remain in constant communication with groups on Earth. As humans explore further into space, we rely continuous communication between spacecraft, astronauts and ground-stations. NASA and its commercial partners sent the first humans to space from U.S. soil with the Launch America program.

The goal of the social media campaign was to spark curiosity in space communications by explaining its significance and newsworthiness in a digestible, casual and accessible way and to generate meaningful interactions between NASA experts and the audience.

Audiences were able to engage with NASA experts about space communications and Launch America on Instagram, Twitter and Facebook.

 

Instagram story

@NASAGoddard Instagram stories gather hundreds of questions about a topic, and provide a direct way for NASA experts to engage with the public.